Mobile Commerce (or M-commerce) opens up new opportunities for existing online merchants. In this post, we will examine the benefits of moving to a mobile commerce platform, as well as some of the features that your users demand.
It’s a win-win situation
The world of mobile shopping is one where businesses and customers alike benefit. In today’s society more than 43 million Americans use smartphones on a regular basis. These phones, if used right, give your customers all the tools they need to interact with your store through an application (or app.)
A good M-Commerce app allows your business to see how your customers are interacting with your products. It gives customers the tools needed to enjoy a customized shopping experience.
Benefits to your business
Moving to a mobile application provides several benefits to your business. It offers:
- Faster transaction time
- Faster product discovery by customers
- Wider reach to customers
In order to reap these benefits you have to provide a compelling experience to your customers.
Navigation in small spaces
Your customers will expect to interact with your storefront differently on a mobile device than they would in a traditional e-commerce setting. Good navigation is critical!
In this example, you can see that the user can add an item to their shopping cart, save it for later in a wishlist (more on this later), or recommend it to other users. All of these are neatly arranged for the customer.
Hot features mobile users demand
Aside from a simple layout and navigation, you’ll need a set of compelling features for your mobile customers. Since this audience expects to be in control of the shopping experience, you’ll be expected to give them powerful tools.
This is a great way for shoppers to store information for a later date. This is also a very convenient way to share birthday or holiday requests with other shoppers. A wishlist can be used to notify customers of promotions. For instance, if an item stored in a wishlist goes on sale, the customer can be alerted of the new price. This leads to higher sales and can spur impulse purchases.
Comments & Ratings
Not only are these two features visually appealing, they also give shoppers a sense of empowerment. Customers can share their experiences with products. These experiences can drive sales for buyers who may on the fence, or unclear if a product will work as they expect. Ratings and comments can also pinpoint problem products. If an item has low ratings, it may be wise to discontinue carrying that product.
Similar Items & Recommendations
This is a great feature for merchants to up-sell and cross-sell their items. By recommending similar items based on feedback from user profiles, shopping carts and other user metrics, your store can provide shoppers with a more customized experience
There are many other features that top m-commerce apps use. Some of these, like mobile coupons, integrated Twitter feeds and store locators (for shops with a physical presence) can further drive sales. Customers who shop through mobile applications expect to be given a wide range of tools and resources – make them happy, and your sales can grow!