40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns

The main job of any design is to be noticed and remembered by your target audience.  Creating a buzz around your product, cause or message is vital if you want word to spread.  In some mediums it is harder than others to really stand out, but as designers it is our job to make sure that happens.  One area in which we can learn alot about how to do this is Guerrilla and Ambient advertising.  In this field they have skills that it takes to get noticed and remembered. Sometimes shocking, other times fun…almost always memorable.

Today lets take a look at 40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns and hopefully get inspired for our next project.

McDonalds

Death Proof DVD

inspired yet? ….. the rest

Line2 – Go Peter!

Toktumi’s app for iPhone and BlackBerry, called Line2, let’s you add a second line to your phone. Two numbers, two voicemail systems, two sets of contacts, one phone. Your Line2 can be managed online, with call screening, auto attendant, and more.

Line2 iPhone VoIP App a Game Changer?

http://bit.ly/b55PsJ

An iPhone App to Sidestep AT&T

http://nyti.ms/9RY2ps

Tired of Dropped iPhone Calls?

http://bit.ly/9dcpy2

… more to come.

So excited for Peter + the team!

http://www.toktumi.com/
http://www.line2.com
http://www.twitter.com/toktumi

Why your Brand Needs to Be on Facebook Now

Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications, the nation’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on Bulletproof Blog. Connect with him on Twitter @dallaslawrence.

With 450 million users globally (and millions more being added each week) Facebook (Facebook) is dominating the web in unparalleled ways. Yet, even as the social network has steadily grown over its short but remarkable history, many brands have remained on the sidelines of the social media revolution.

Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history, according to Hitwise. The shift in user habits and audience targeting is palpable and it provides marketers, brand managers, issue advocates, and political campaigns today with an age old choice: Adapt and change or face irrelevance and extinction.

Dallas Lawrence

From E-commerce to M-commerce: Thriving in today’s mobile world

Mobile Commerce (or M-commerce) opens up new opportunities for existing online merchants. In this post, we will examine the benefits of moving to a mobile commerce platform, as well as some of the features that your users demand.

It’s a win-win situation

The world of mobile shopping is one where businesses and customers alike benefit. In today’s society more than 43 million Americans use smartphones on a regular basis.  These phones, if used right, give your customers all the tools they need to interact with your store through an application (or app.)

A good M-Commerce app allows your business to see how your customers are interacting with your products. It gives customers the tools needed to enjoy a customized shopping experience.

Benefits to your business

Moving to a mobile application provides several benefits to your business. It offers:

  • Faster transaction time
  • Faster product discovery by customers
  • Wider reach to customers

In order to reap these benefits you have to provide a compelling experience to your customers.

Navigation in small spaces

Your customers will expect to interact with your  storefront differently on a mobile device than they would in a traditional e-commerce setting. Good navigation is critical!

In this example, you can see that the user can add an item to their shopping cart, save it for later in a wishlist (more on this later), or recommend it to other users. All of these are neatly arranged for the customer.

Hot features mobile users demand

Aside from a simple layout and navigation, you’ll   need a set of compelling features for your mobile customers. Since this audience expects to be in control of the shopping experience, you’ll be expected to give them powerful tools.

Wishlists

This is a great way for shoppers to store information for a later date. This is also a very convenient way to share birthday or holiday requests with other shoppers.  A wishlist can be used to notify customers of promotions. For instance, if an item stored in a wishlist goes on sale, the customer can be alerted of the new price. This leads to higher sales and can spur impulse purchases.

Comments & Ratings

Not only are these two features visually appealing, they also give shoppers a sense of empowerment. Customers can share their experiences with products. These experiences can drive sales for buyers who may on the fence, or unclear if a product will work as they expect. Ratings and comments can also pinpoint problem products. If an item has low ratings, it may be wise to discontinue carrying that product.

Similar Items & Recommendations

This is a great feature for merchants to up-sell and cross-sell their items.  By recommending similar items based on feedback from user profiles, shopping carts and other user metrics, your store can provide shoppers with a more customized experience

There are many other features that top m-commerce apps use. Some of these, like mobile coupons, integrated Twitter feeds and store locators (for shops with a physical presence) can further drive sales. Customers who shop through mobile applications expect to be given a wide range of tools and resources – make them happy, and your sales can grow!

M-Commerce

What color is your mobile wallet…

The benefits of m-commerce to consumers include convenience for booking and paying for tickets, and managing stock trading or financial transactions. Benefits for merchants and banks include reducing fraud and cash-handling costs, and an estimated 20 percent increase in sales caused by customers being able to make payments more easily and conveniently.

Consumers, merchants, and banks all benefit from the increased security of mobile phone-based transactions compared to online credit card payments, which remain a concern to many potential e-commerce consumers, according to the study.

– David Legard, IDG News Service